Metal. Feminism. Fashion. Our next chapter.

Women in metal have been fighting for visibility for decades. For respect. For space. Dark Divas was created to amplify these voices — and at some point it became clear: sometimes a statement doesn’t just need words. It needs texture. And color. Sometimes you don’t want to say it. You want to wear it.

Florian Dünser

FLORIAN DÜNSER

2. Dec 2025

Dark Divas
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For more than four years, we've been telling the stories of artists who have to be loud just to be heard.
Women who push boundaries, claim space, and use their art to show attitude.
That’s the core of Dark Divas — and the reason why we’re opening a new chapter → shop.dark-divas.com

We’re not just selling clothes.
We’re creating pieces that say something.

The origin: why fashion?

The idea didn’t come from a business plan.
It came from a feeling many of us know:

We wanted something to wear that represents us.
Something feminist — but metal.
Something with attitude — without being cheesy.
Something you can wear at concerts, at work, on the street — something that quietly says:
“I’m here. And I claim my space.”

And when we realized this kind of fashion didn’t exist, the answer was simple:
We’ll make it ourselves.

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A statement you can wear

For us, fashion is more than fabric and ink.
It’s an extension of what Dark Divas already does:

  • Making voices visible

  • Empowering women in the metal scene

  • Challenging stereotypes

  • Bringing empowerment into everyday life

When you wear a shirt or hoodie that challenges a system, it becomes more than clothing.
It becomes attitude.

What matters to us

We know merch and fashion can be tricky topics in the metal scene.
We don’t want to create products no one needs.
That’s why a few things are essential to us:

  • No fast fashion

  • High-quality materials that last and feel good

  • Thoughtful choice of partners
    (Even with print-on-demand, we make sure to work only with transparent providers.)

  • Only designs we stand behind with 💯

  • No mass production

We produce in small, conscious quantities.

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Why now?

Because the scene is changing.
Because women are becoming more visible.
Because more people understand the levels of violence, dismissal, and gatekeeping women in metal face.
Because empowerment comes in many forms:

  • Words

  • Stories

  • Interviews

  • Images

  • …and yes: clothing

It’s not a break from what we do.
It’s an expansion of it.

What you can expect from us

Above all, we remain what we’ve always been:
A feminist, independent metal magazine.

Our fashion line is:

  • a passion project

  • a creative playground

  • a way to make ourselves visible

  • an option — not a requirement

Dark Divas remains Dark Divas.
Just with one more way to be loud.

Want to see for yourself?
Here’s the shop → shop.dark-divas.com

One note up front: Our first drop ships within Europe only — we hope to expand soon.

A huge thank you to our models Gina and Anka, and to our photographer Michael Kreyer. 🫶

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